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Encourage web data analysts to move to r and away from excel. Open web analytics owa is open source web analytics software licensed under gpl. It tells a lot of summary of experience based on current industry, makes a painstaking investigation and analysis on the internet data, and puts forward the more specific, simpler and more advanced methods. The art of online accountability and science of customer centricity download free epub, pdf. Dan ariely, professor of behavioral economics, duke university, and author of predictably irrational kaushik takes the witchcraft out of analytics. No list of resources on web analytics can be complete without mentioning work of avinash kaushik. The art of online accountability and science of customer centricity analytics. Drm free read and interact with your content when you want, where you want, and how you want.
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